Individuals who run the accounts may not express personal opinions or use University branding without authorization or accountability. The Director of Digital Communications may designate other staff to assist with specific social media communications as deemed necessary for the main brand. If the account represents Mizzou, make sure “Mizzou” is included in the name of the account. This is one of the reasons you need a company social media policy – to address limitations on what employees can post and to potentially place restrictions on social media use inside the workplace. Social media use many technologies and forms, such as blogs, wikis, photo and video sharing, podcasts, social networking, mashups, and virtual worlds. For more information, visit MU’s Nondiscrimination Policy or the Office for Civil Rights & Title IX. Please view our Social Media Guidelines [LINK] before submitting video. All rights reserved. Brown's social media team in the Office of University Communications offers these guidelines and best practices: 1. Learn more about Mizzou's guidelines for social media accounts. Outlines practical advice and help on how to behave on social media. It follows that this policy describes how designated staff members must use the company’s social media … Whatever they post on their personal accounts can be a potential risk for your company (e.g. Color Guidelines. Social media is about connecting, conversing, helping others and sharing. Twitter. Privacy policy, equal opportunity/access/affirmative action/pro-disabled and veteran employer. Mizzou branded accounts represent the University. University of Missouri’s Joint Office of Strategic Communications and Marketing is the only office or department within Mizzou that is permitted to establish or maintain Mizzou’s main branded social media accounts, on behalf of Mizzou. There are also social media guidelines for UW employees, developed and overseen by the Office of the Chief Information Security Officer. Social media is the use of mobile technologies and web-based applications to connect with the online community. Intel Social Media Practitioner Guidelines. The University of Missouri School of Law has eliminated a restrictive policy that essentially barred students from being mean in social media posts, after a number of media … Title and Teaser We prefer for every story on Mizzou News to include a short, catchy title of two to four words and a somewhat longer and informative teaser. If you, or your company is ready to join the digital world, make sure these 5 guidelines for using social media are understood before jumping in headfirst. MU is an equal opportunity/access/affirmative action/pro-disabled and veteran employer and does not discriminate on the basis of sex in our education programs or activities, pursuant to Title IX and 34 CFR Part 106. The protocols that apply when you are acting as an official representative of government and/or government department should be the same whether you are talking to the media, speaking at a conference or using social media. Scope. MU Women's and Children's Hospital. The difference between a social media policy and social media guidelines. To clarify who is authorized to act in an official social media role on behalf of Mizzou. As Missouri's most comprehensive public research university, the University of Missouri educates tomorrow's leaders and finds solutions to society's most pressing issues. Privacy policy, equal opportunity/access/affirmative action/pro-disabled and veteran employer. Use of social media sites: If you’re responsible for a social media strategy, you should not be restricted from accessing these sites during the work day from a work computer, with the following caveats. Live Chat Closed Services. It looked more like a tornado cutting a wide swath through the legislation. Missouri Orthopaedic Institute. Following social media accounts which reflect only one point of view on matters of public policy, politics or ‘controversial subjects’ may create a similar impression. 1. MU Health Care is active on several social media networks, and we invite you to follow us and engage. When we connect with the public on behalf of the university, we must keep certain standards and goals in mind. The guidelines are designed for two purposes: Posts and content added by the administrators of the official University of Missouri social media accounts are official University of Missouri content. Social media has the ability to greatly promote or badly damage the image of your department/organization and the College as a whole. Most of your employees are likely to use one or more social platforms. To establish acceptable use of Mizzou’s official social media sites by the authorized employees. These guidelines should be consistently applied to all users and expected of all social media operators. They are powerful communications tools that have a significant impact on organizational and professional reputations. These guidelines apply to personnel acting in an official role on behalf of Mizzou when using social media as a university communications tool. if they share sensitive information). Computer networking gear behemoth, Cisco, has a detailed social media policy covering different aspects. Policy Statement Social Media play a vital role in a University community. Logos & Marks. Alliteration, puns, idioms and wordplay are welcome in the title. Be confidential. All employees of Brown are subject to FERPA, HIPAA, and other laws mandating the nondisclosure of personal informati… Facebook. For more information, visit MU’s Nondiscrimination Policy or the Office for Civil Rights & Title IX. It makes sure that everyone’s on the same page from day one. Opinions expressed on social media channels by other users do not necessarily reflect the opinion of the University of Missouri. © 2021 — Curators of the University of Missouri. DMCA and other copyright information. Nov 19, 2015 - Social Media Guidelines - UM Good reference identity.missouri.edu Getting started with a brand new social media account is probably the hardest part of the entire process. Top content on Missouri and Social Media as selected by the Association Universe community. Not all forms of social media may be appropriate for use by County departments. Ultimate authority with regard to content of Mizzou branded accounts lies with the Chief Marketing Communications Officer, and acceptable content will be determined at the Chief Marketing Communications Officer’s discretion. Concrete information is required for the teaser. Include “Mizzou” in the account handle if possible. Any content and/or online activity created by an individual or site moderator that violates these ordinances, or contains/leads to the release of a student’s private personal information is strictly prohibited and will be removed. Find the color builds for MU gold, black, and secondary colors to make sure your designs meet identity guidelines. TO BE AN OFFICALLY RECOGNIZED COLLEGE ACCOUNT College offices, departments and programs must have at least two administrators on their account, both being full-time faculty or staff members. Intel supports transparency, accuracy, honesty, and authenticity. YouTube Social Media Guidelines. The purpose of this social media policy is to (a) outline the social media guidelines and protocols of the company, (b) define the rules that apply to both corporate and personal social media use, and (c) to explain the company's disciplinary action process for policy violations. He … Social media is constantly evolving, so please check this site regularly to ensure you’re up to date on the latest policies. And, more importantly, using social media at work can affect productivity and focus. Mizzou Communications Director Christian Basi said the university paid $10,300 for the social media campaign and is runs through September 25. When conversing with fans, friends and followers, it’s important to remember to maintain and protect their privacy. Brand Colors. Ellis Fischel Cancer Center. Looking for more specific accounts based on your interests? Social Media Guidelines. Adaptive Computing; Application Services; Cable TV; Computing Sites; Communications & Collaboration Some of the highlights of Cisco’s social media policy are below. Instagram. Mizzou Communications Director Christian Basi said the university paid $10,300 for the social media campaign and is runs through Sept. 25. © 2021 — Curators of the University of Missouri. MU Health Care. With so many social-media tools at our fingertips, interacting with alumni, current students, prospective students and the general public is easier than ever before. The recent dust-up over a newly enacted state law requiring school districts to have a social media policy that meet certain minimum state standards is a classic example of unintended consequences. Social media is a valuable resource to learn, be entertained, conduct research, promote news and events and also to contribute to topical conversations. This social media policy presents and explains the rules governing social media use at [company name], including those applying to the marketing department and employees in general. With respect to consultants, agents, sales representatives, independent contractors, and contract workers (collectively, “GM Representatives”) this policy applies to them, when they act on behalf of GM. … I. Interaction Guidelines. All Mizzou-branded accounts shall post guidelines for engagement within social media channels where possible. Mizzou social media accounts should clearly identify the program or department represented, including using a properly branded avatar. Source document contributed to DocumentCloud by Tyler Kingkade (Huffington Post). Adhere to all applicable University, federal and NCAA privacy and confidentiality policies. All rights reserved. Here’s a complete guide to all of Mizzou’s official accounts. Mizzou departments and programs outside of the Joint Office of Strategic Communications and Marketing that wish to include social media sites in a campus-wide directory are required to submit a Social Media Account Form to the JOSCM office for review and approval. Creating social media for your institution, department or organization? Social Media Directory. Be careful not to reveal confidential or proprietary information about Brown students, employees or alumni. Examples of social media include, but are not limited to, blogs, Twitter, Instagram, Vimeo, YouTube, and Facebook. Social Media. At the same time, the University seeks to speak with one voice on official matters and to protect and accurately communicate the University's mission and reputation. The other reason is your own so… While often used interchangeably, a social media policy and social media guidelines are not quite the same thing. Social media is more than just Facebook, Twitter, Instagram, YouTube and … When social media pages do not use the correct brand terminology, it weakens the brand. All new Monzonauts now receive training from our Marketing team when they start, in a session called “(Over)sharing at Monzo”. DMCA and other copyright information. We encourage you to use Mizzou-branded social media accounts to share information about your work at Mizzou. These guidelines apply to personnel acting in an official role on behalf of Mizzou when using social media as a university communications tool. A social media policy is a comprehensive document that describes in detail how the company and its employees use social media. 3.2 Social media guidelines for official government communication . Employees who manage branded accounts on behalf of Xerox can find guidelines for those channels on The Hub. Posted content must reflect Mizzou’s brand tone and stay on target with official key messages that have been established by the department or organization represented by the social media account. 3.1 The use of social media must follow all applicable federal and state laws as well as system and university regulations and policies. Social media is a web/network-based means of creating communities for the purpose of sharing information. This covers not just the social media guidelines, but external communications in general and our transparent approach. A Mizzou branded account includes any and all accounts administered by University employees using the University of Missouri name, logos, and/or nicknames, or accounts that represent a University of Missouri College, School, division, department or program. Be vigilant and aware of HIPAA and FERPA privacy requirements. Laws such as FERPA, and HIPAA must be followed along with all applicable NCAA regulations. Ensure your social media pages are in-brand with Missouri S&T. Social Media Policy Governance Council is made as to whether this policy applies. The guidelines are designed for two purposes: To clarify who is authorized to act in an official social media role on behalf of Mizzou. Sharing our guidelines. Frankly this was much more than a dust-up. 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